Missguided
Missguided is a well known fast fashion brand, who pride themselves on the the ‘it girl’ go-to site, being nothing but authentic in their approach to what they aim to be. In creating their fragrance line, they had really coined onto the term ‘babe’, hence the roll out of the Babe range. My work with Misguided fragrances has been in all aspects, from fragrance creation, packing, marketing materials and then social..
SOCIAL - BRANDING - PACKAGING - PHOTOGRAPHY
For the launch of Babe Heat, we hosted a mini festival in London and invited a huge roster of influencers. With live musicians, festival attire dress code, photo booth opportunities, it definitely brought the festival spirit. We had a huge return on PR particularly for this event, and influencer gifting included a ‘festival essentials set with items like snacks, hand clearer, a bikini and of course the babe fragrance.
Another great project was the MG x Superdrug collaboration, which was briefed as 60’s inspired packaging with the two best sellers - Power and Heat. It was part of a huge influencer launch party to celebrate Superdrug’s 60th birthday.
@fragranceshopuk @missguided