Virgils Rebrand

Virgils root beer has a beautiful under-lying brand story and heritage that I believe they should be shouting about. In this rebrand concept, I looked into uncovering the originators journey on how he travelled for the finest ingredients around the world to craft the perfect recipe root beer. Alongside this, it was important to weave a sense of heritage and pride into this carefully crafted beverage and narrate its authenticity as a family run business.