The Fragrance Shop

With The Fragrance Shop, I assisted on content creation across the business, focussing on a range of fragrance brands, events, but also creating engaging and creative content to help build the channel. This included content days on location, filming and editing content for events, videography for fragrances and more. In the role I used a scheduling platform to help manage the workload between all the brands, alongside replying to comments and also always researching trends and what was going on in not just the scent universe but the whole social media universe. I also worked hand in hand with SEO teams to provide content for paid media advertising, alongside growing the organic channels.